Singapore · Australia

We are ABrandADay.
We make your day.

80% of our work comes from referrals. Our long-term relationships with brands and individuals are a testament to our methodology.

We partner with brands that are ready to make a resounding impact while achieving business objectives.

Brand Conceptualisation. Brand Actualisation.

From brand ideation to go-to-market execution, our branding agency redesigns consumer journeys to take campaigns further.

CEO |
Strategist

Jas Seow

Do it the right way

Chief Creative Officer | Practising Management Consultant

Nafe Tong

Better every day

Business Development Director (Australia)

Nalla Chen

Making things happen

Senior Designer

Emily W.

Difficult roads lead to beautiful destinations

Communications Strategist

Alexa Heah

Search for the soul in everything

Brand Manager

Laura Tan

Leave things better than you found them

Graphic Designer

Gabriella Amanda

Start each day with a grateful heart

Graphic Designer

Raihan Ananda

Forward is forward

Nice Words

Having worked together for several years now, I can confidently say this is a team that truly understands and demonstrates collaborative spirit. The team is strategic, creative, and pragmatic. Jas and Nafe are constantly mindful of how ideas come to life across media touchpoints. Working with them is smooth, efficient, and genuinely enjoyable. A solid partner and an easy recommendation.

Plan B Media

Gary Sieow

Associate Sales Director
The whole experience with them for a complete migration and revamping of my website felt professional and dedicated. Really appreciate the sincerity and transparancy of the team.

Werms.Inc

Aaron Chen

Founder

We’re proud to partner with ABrandADay to spotlight the modern accountant: capable, agile, and future-ready. This film breaks outdated myths and redefines what the profession stands for today.

Launching it during SG60 makes it even more significant — a tribute to the legacy of our accountants and a call to the next generation shaping Singapore’s future.

Institute of Singapore Chartered Accountants

Fann Kor

CEO

Nafe and his team understood the importance and demonstrated a keen desire to connect with all our stakeholders to ensure that every voice was heard and understood.

What truly stood out was the methodical approach – taking the time to immerse themselves in our industry, conducting in-depth audit and research of the existing brand identity, and gaining a comprehensive understanding of the aspirations, communication gaps, and diversity of the required brand attributes.

This thorough effort allowed them to create a brand strategy that wasn’t just visually appealing, but one that truly captured the essence of who we are and how we wanted to be perceived.

Singapore Logistics Association

Oh Bee Lock

Former CEO

I had the pleasure of working with ABrandADay, Nafe, and Crono on OA GoC’s Brand Uplift 2.0 project. Nafe and his team truly brought our vision to life with their exceptional creativity, professionalism, and dedication. 
 
From conceptualisation to actualisation, they deeply understood our brand and presented unique perspectives that elevated our brand identity to new heights. Their collaborative approach, attention to detail, and commitment to excellence made the entire process seamless and enjoyable. The final deliverables exceeded my expectations, perfectly aligning with our goals and capturing the essence of our brand. 
 
A huge thank you to Nafe and the ABAD team for their incredible work. If you’re looking for a creative partner that goes above and beyond, look no further than ABAD. 

OA Group of Companies

Axton Yong

Manager, Corporate Advisory

We knew a complete website overhaul was needed for Falcon Range Cookers in order to match the premium quality of our products. We are extremely satisfied with the results delivered by ABrandADay. From the initial consultation to the final launch, their team demonstrated a deep understanding of our needs and delivered a product that exceeded our expectations.

Andi-Co Australia Pty Ltd

Tim Luce

CEO

Absolutely thrilled with my experience at ABAD! Special shoutout to Jas, Nafe and Charmian! From start to finish, their team exhibited exceptional creativity, professionalism, and dedication. They took the time to deeply understand my brand and giving us another angle to the brand that is so unique! 

Their attention to detail and commitment to excellence is unmatched. The process was seamless and collaborative, and they consistently exceeded my expectations with innovative ideas and prompt communication. The final deliverables were nothing short of spectacular, perfectly capturing the essence of my brand and effectively engaging my target audience. 

I highly recommend ABrandADay to anyone looking for a top-notch creative agency. They truly are a five-star operation!

Avantir Wellness

Janelle Yu

Managing Director

We have worked with ABAD on the De’Longhi and Kenwood brands and their dedication and commitment to our account have exceeded our expectations. They took the time to understand the essence of our brands and have translated it into work that is both creative and strategic. If you wish to seek a partner who will be as passionate about your brands as you are, ABAD is the agency to work with! I congratulate them on all their great work so far. 

De'Longhi Group

Adeline Tan

Former Marketing Director, Singapore and Malaysia

I had the pleasure of collaborating with ABrandADay on our major project, the creation of JUMBO Academy’s brand identity and our official launch event. Nafe’s imaginative approach consistently brings fresh perspectives to inspire and captivate audiences. 
 
I appreciate their unwavering dedication to excellence and collaborative client approach. Whether it’s conceptualization, crafting narratives, or designing visuals, they actively listen to their clients’ requirements to ensure alignment with our vision, delivering innovative ideas. 
 
Working with Nafe and his team has been a delightful experience, and I look forward to witnessing their success!

JUMBO Group Of Restaurants Pte Ltd

Lisa Leong

Head of Learning & Development

I had the great pleasure of having Jasmine on my team at Courts and she has that rare combination of creativity , commercial acumen and leadership ability that will reassure clients that the task will not only be executed well but results are likely given the empathy and understanding of the customer. 
 
More recently I have interacted with Nafe who possesses a vast creative range and a rapid onboarding of client DNA and can turn a brief into something tangible at lightning speed . 
 
Having these two at the helm of a highly skilled team , I can see ABrandADay will continue to be a trailblazer on the South East Asian creative landscape and beyond! 

Matahari Department Stores (MDS)

Terry O'Connor

Chief Executive Officer

Have known Jas for many years – she’s brutally effective, honest and on-point.  

The ABAD team has decades of experience when it comes to advertising, particularly in retail. When we needed help with some media advertising on a limited budget, ABAD took the job with pride and ensured we get the most bang for the buck.  

Highly-commendable agency to work with! 

HipVan

Zan Haliru

Chief Commercial Officer

For Asia FiiT, our purpose is “making financial services accessible, affordable, and fit for growth “for our clients and stakeholders. The correct messaging that goes into our brand is super critical. 

After listening to stakeholders, ABrandADay guided us professionally in creating a unique and powerful brand story, compelling logo and powerful tagline. We were all impressed by the methodology and passion. ABrandADay was accommodative to our demands while retaining their creative discipline. 

Kudos to Nafe and team. 

Many thanks   

Asia FiiT

Anthony Sim

Director & Chief Operating Officer

I have worked with ABAD (Jas & Nafe) on two projects, both were on a tight timeline. As always, ABAD never fail to deliver. The professionalism and rapport are just amazing. I am a noob in the area of creative and marketing, but never once did they talk down to me even when the stress meter went into overdrive.

The creatives are not the run of mill type, a little playful a little rebellious; and that is what we love about ABAD!

GLDB

Yeong Ming

Digital Product Owner

Very professional and awesome team to work with!

Applied Colors

Stephanie Yap

Executive Director

I recently had the opportunity to partner with ABrandADay on a campaign, and I’m thrilled to have worked with a team of both highly skilled and enjoyable individuals. The campaign performed exceptionally well, exceeding our engagement and reach goals. I’m eagerly anticipating our next collaboration and wholeheartedly recommend them if you’re seeking an excellent agency for your marketing campaign.

Courts Singapore

Raymond Oh

Marketing Manager

The team thinking out of the box always. Happy to work with them. Of course, nice, and cosy office.

New Port Duty Free

Jeremy Sui

Business Development Manager

ABrandADay is an agency with very passionate individuals and they are well versed not only in their creative ideas, but provide real, concrete and actionable go-to-market plans to bring real results. It’s not always that you have an agency that has multiple strengths. Well done team!

De'Longhi Group

Vivien Chak

Senior Product Marketing Manager, Singapore and Malaysia

A media/creative agency is only as good as the people in it. In my opinion, ABrandADay is outstanding because they fully understand their clients’ needs and craft very intelligent approaches, to deliver a given set of objectives. This can only be achieved through taking (a) vested interest in the success of the project. I highly recommend ABrandADay if you are looking for a partner in the development, marketing and advertising needs for your company.

SPH Media

Reginald Ho

Team Lead

I highly recommend ABrandADay for their exceptional branding and marketing services. With Nafe’s contributions, they stand out for their creativity, innovation, and leadership. They consistently produce campaigns that resonate with audiences and push creative boundaries.

Yikowei

Amos Chow

Business Manager

ABrandADay, an agency that you would want to work with. Worked with Nafe on a couple of projects and he had been very professional yet thoughtful from the start. I appreciate his consultancy insights and his capability in translating my brand strategy and key objectives into visual communications.

Nafe is one whom I can count on for making my visions of the brand into a reality. I am really looking forward to working with the team again.

The Connoisseur Concerto

Erry Siswandy

Former CRM & Loyalty Marketing Manager

The team at ABrandADay comprises seasoned professionals with both knowledge and market experience to take any company to the next level. Looking forward to future collaborations!

Singapore Business Federation

Joshua Low

Manager, Business & Industries Engagement Global Division

Always like Nafe’s sense of creativity ! I made the right choice to work with him and the team.

Thong Siek Global

Trisna Lim

Head of Retail

Always a pleasure working with Team ABrandADay, they are passionate, creative, loads of energy and most of all… they take the time to understand our business needs and challenges. They are swift and sharp in campaign planning and execution as well 😉

Senoko Energy

Heather Ang

Head of Marketing and Consumer Sales

A creative agency run by a team of passionate creative people. Passion for innovative ideas and never saying no to creativity.

Han Productions

Pamela Kuah

Producer

As someone whose sole focus has been developing the best product for restaurant owners, it has been a journey learning how to tell our story. When Covid hit, there was a sudden surge in demand for F&B players to embark on digitalisation. I knew then that we had to do better in articulating our values. Nafe provided consultancy, laying the structure to navigate the critical period. He took the time to understand the business and our pain points.

The Oddle Company

Jonathan Lim

Founder

Nafe guided us through our rebranding journey. Learning about the vision, mission and core values of us owners and then structuring it for us to be easily shared with our clients through our brand.

2IC Catering

Darren Pang

Co-Founder

ABrandADay, a branding & marketing agency that never fails to impress. Takes in cilent reviews and feedback seriously and am impressed with the work they have done for my company so far. Knew Nafe from ABrandADay for the past 5 years and he leaves a deep impression with his expertise in Branding and Marketing.

Happy to embark on a branding journey with him and his team. Good job!

Coffeehock

Jeffanie Ong

Second Generation Business Owner

I appreciate Nafe’s flexibility when managing our projects, insightful analysis, and creative sparks when he works on our projects!

ESET

Jane N.

Head of Marketing

I am constantly delighted by the deliverables that I have tasked the team helmed by Nafe. He has always been on trend and able to share insightful ideations for our campaigns. I look forward to our partnership in the years to come.

ICBC

Cao Youfang

Corporate Communications Senior Officer

Known Nafe for more than 5 years. Does his homework well before providing his clients with proposals which are always fresh and exciting! Particularly strong in F&B circle too

TheSeafoodCompany

Thiam Ann Chia

Director

I started my branding journey with Nafe in 2016. Since then he has helped me on numerous branding matters for my company and some of my associate Companies too.

I trust Nafe with his sense and acumen. He always has it in him to understand what I want and recommend me the best branding strategy that works.

OA Group of Companies

Alan Chang

Managing Director

ABrandADay is a professional agency that delivers what they promised. They have been with us since the beginning when they wrote our brand story and we have been very satisfied with what they have been doing for our brand. They are resourceful and their creative solutions solved our pain points. Stay this way team ABrandADay!

Coulisse Heir

Selina Ong

Co-Founder

A boutique brand agency that punches above their size! Run by a team of highly committed & passionate brand professionals, who not only put in their best ideas to build the brand but also listen intently to clients’ needs and brand aspirations! Took on each job as if they are owning the brand! Highly recommended!

De'Longhi Group

Poh Hwee Hian

Former General Manager, Singapore and Malaysia

Recognition

A boutique brand agency that punches above their size! Run by a team of highly committed & passionate brand professionals, who not only put in their best ideas to build the brand but also listen intently to clients’ needs and brand aspirations! Took on each job as if they are owning the brand! Highly recommended!

De'Longhi Group

Poh Hwee Hian

Former Country Manager,
Singapore and Malaysia

ABrandADay is a professional agency that delivers what they promised. They have been with us since the beginning when they wrote our brand story and we have been very satisfied with what they have been doing for our brand. They are resourceful and their creative solutions solved our pain points. Stay this way team ABrandADay!

Coulisse Heir

Selina Ong

Co-Founder

I started my branding journey with Nafe in 2016. Since then he has helped me on numerous branding matters of my company and some of my associate Companies too.

I trust Nafe with his sense and acumen. He always has it in him to understand what I want and recommend me the best branding strategy that works.

OA International Holdings

Alan Chang

Managing Director

Known Nafe for more than 5 years. Does his homework well before providing his clients with proposals which are always fresh and exciting! Particularly strong in F&B circle too

The Seafood Company

Thiam Ann Chia

Director

I am constantly delighted by the deliverables that I have tasked the team helmed by Nafe. He has always been on trend and able to share insightful ideations for our campaigns. I look forward to our partnership in the years to come.

ICBC

Cao Youfang

Corporate Communications Senior Officer

I appreciate Nafe’s flexibility when managing our projects, insightful analysis, and creative sparks when he works on our projects!

ESET

Jane N.

Head of Marketing

Recognition