Established more than 6 years ago, Airple is an aircon servicing and maintenance provider with bookings mainly done through a single platform – Carousell. With expansion plans in the pipeline, Airple aims to be the solution to all your aircon needs.

The Brief

Conceptualise and develop a Brand Identity

Develop and execute a 1-year marketing plan to increase brand visibility and drive incremental sales

The Challenge

Differentiate Airple in a competitive and saturated market where the same services are offered

Change the consumer mindset that servicing is only required when issues surface

The Solution

Just Chill with Airple

To reinforce the reliability and support that comes with Airple, ABrandADay created a sign-off “Just Chill” while retaining “The Aircon People” as its tagline for brand-building purposes. This aligns with the lifestyle that its target audiences seek – convenience while improving their quality of life.

Brand Identity & Positioning​

Steering away from the “problem-solution” approach, ABrandADay gave it a Brand Refresh. Minimalist but with attention to detail, the brand gives off a sense of clarity and comfort through its visuals and voice. In view of its upcoming mobile app launch, a stinger was also created. ABrandADay also developed a set of brand guidelines to standardise Airple’s communications across various platforms as the brand expands.

Logo Design

Stylised with a main visual component, the new brand logo reflects the flow of air with gradient colours and tapered edges.

Go-to-Market Strategy

To create Brand Awareness among the next generation of homeowners, a community that “lives” on Instagram, ABrandADay launched Airple’s Instagram account. Lifestyle and candid visuals are used to appeal to, engage, and drive brand recall among the Millennials.

The agency partnered with various condos and HDBs to organise group buys, an e-commerce model that has regained its popularity with Singaporeans in recent years. The brand’s visibility was further amplified through partnerships with lifestyle concept stores and cashback reward programs such as ShopBack.

A Chiselled Twist on April Fool's Day ​

Inspired by the desire to blend surprise with an exceptional team that excels in aircon servicing while also setting hearts aflutter, we unveiled a limited-time extravaganza on April Fool’s Day: hunky men aircon servicing. Because let’s face it, keeping your cool is even better with the hottest team in town.

To make sure everyone was in on the steamy secret, we went out with teaser posts and ads, setting Facebook and Instagram ablaze with anticipation. And for our loyal customers who embraced the fun, we turned up the temperature even more by offering a scorching hot promotion exclusively for those who booked on April Fool’s Day.

Scope of Work

883 North Bridge Road #15-03

Southbank, Singapore 198785