Coffeehock is a local heritage coffee and tea manufacturer established since 1997. The brand works to impart the knowledge and essence of traditional, locally produced beverages across generations, and for generations to come.
Following a comprehensive re-evaluation of Coffeehock’s product range, as well as its target audience, ABrandADay reduced the cross-posting frequency. The agency identified relevant product categories based on user demographics, catering to the different interests of Facebook and Instagram users.
We concocted an April Fools’ Day product for those who were looking for a new way to satisfy their caffeine fix. To bring the prank to life, marketing materials such as Instagram Stories and digital polls highlighted the one-of-a-kind flavour profile of our Kopi Potato Chips, and kept the consumers engaged along.
The response was overwhelmingly positive, with customers loving the idea of a snack that combined two of their favourite things: coffee and potato chips.