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Coffeehock is a local heritage coffee and tea manufacturer established since 1997. The brand works to impart the knowledge and essence of traditional, locally produced beverages across generations, and for generations to come.
Increase Coffeehock’s Facebook and Instagram presence, boosting audience engagement.
Curation of content and framework that resonate with Coffeehock’s heritage branding and target audience.
Establish a stronger brand identity on Facebook and Instagram.
Increase its brand relevance and appeal to online demographics.
Following a comprehensive re-evaluation of Coffeehock’s product range, as well as its target audience, ABrandADay reduced the cross-posting frequency. The agency identified relevant product categories based on user demographics, catering to the different interests of Facebook and Instagram users.
To guide content curation for a cohesive digital presence, we established four content verticals – Branding, Product, Promotion and People. The verticals are also expressed visually through the respective elements in the artwork design.
We concocted an April Fools’ Day product for those who were looking for a new way to satisfy their caffeine fix. To bring the prank to life, marketing materials such as Instagram Stories and digital polls highlighted the one-of-a-kind flavour profile of our Kopi Potato Chips, and kept the consumers engaged along.
The response was overwhelmingly positive, with customers loving the idea of a snack that combined two of their favourite things: coffee and potato chips.
A hole-in-the-wall branding and marketing solutions agency.
We partner with brands that are raring to go.
A hole-in-the-wall branding and marketing solutions agency. We partner with brands that are raring to go.
We are a creative consultancy agency versed in brand positioning, creative execution and go-to-market strategy.
Certified with Enterprise Singapore, ABrandADay teams up with SMEs under the Enterprise Development Grant.
From 1 April 2023, SMEs can receive up to 50% support for EDG.
Engage in Strategic Brand and Marketing Development to fuel growth. Embark on Business Strategy Development to future-proof your business.
We are a creative consultancy agency versed in brand positioning, creative execution and go-to-market strategy.
Certified with Enterprise Singapore, ABrandADay teams up with SMEs under the Enterprise Development Grant. Engage in Strategic Brand and Marketing Development to fuel growth. Embark on Business Strategy Development to future-proof your business.
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