Coffeehock

Background

Coffeehock is a local heritage coffee and tea manufacturer established since 1997. The brand works to impart the knowledge and essence of traditional, locally produced beverages across generations, and for generations to come.

The Brief

Increase Coffeehock’s Facebook and Instagram presence, boosting audience engagement.

Curation of content and framework that resonate with Coffeehock’s heritage branding and target audience.

The Challenge

Establish a stronger brand identity on Facebook and Instagram.

Increase its brand relevance and appeal to online demographics.

The Solution

Customised Content

Following a comprehensive re-evaluation of Coffeehock’s product range, as well as its target audience, ABrandADay reduced the cross-posting frequency. The agency identified relevant product categories based on user demographics, catering to the different interests of Facebook and Instagram users.

Content Verticals and Brand Identity Framework

To guide content curation for a cohesive digital presence, we established four content verticals – Branding, Product, Promotion and People. The verticals are also expressed visually through the respective elements in the artwork design.

A brew-tiful surprise on April Fools' Day - The Launch of Kopi Potato Chips

We concocted an April Fools’ Day product for those who were looking for a new way to satisfy their caffeine fix. To bring the prank to life, marketing materials such as Instagram Stories and digital polls highlighted the one-of-a-kind flavour profile of our Kopi Potato Chips, and kept the consumers engaged along.

The response was overwhelmingly positive, with customers loving the idea of a snack that combined two of their favourite things: coffee and potato chips.

The Results

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Growth in Page Likes