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Recognising that business travellers lead multifaceted lives – professional as well as personal, we crafted “Syncing to your life’s beat” as the core message. The core message reflects a metaphor – the Philips TAH8507 Headphones synchronises with both the demands of a business traveller’s work-life, and the intricacies of their personal lives. The result? A powerful proposition: Headphones that elevate every aspect of a listener’s life, no matter the context.
We employed a rich and sensory language to vividly convey the capabilities of the Philips TAH8507 Headphones to potential business users.
Phrases such as “TAP to play,” “SWIPE to change,” and “TOUCH to hear the world” artfully encapsulate the headphone’s functional prowess within sensory descriptors that resonate with and engage the audience effectively.
Our goal was to transport potential users into a world where they don’t just envision owning the Philips TAH8507 Headphones; they feel it.
Venturing beyond “what” the Philips TAH8507 Headphones does, we orchestrated the product video to illustrate “how” business travellers could integrate them into their everyday lives. In shaping our narrative, we bridged the gap between technology and user, highlighting the headphones’ versatility to create personalised audio experiences across different aspects of life.
Beyond mere technicality, the Philips TAH8507 Headphones are the versatile companions that business travellers dream of. Whether it’s business meetings or moments of relaxation amidst a bustling schedule, the Philips TAH8507 Headphones effortlessly caters to every need, enriching all experiences.
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A hole-in-the-wall branding and marketing solutions agency. We partner with brands that are raring to go.
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Certified with Enterprise Singapore, ABrandADay teams up with SMEs under the Enterprise Development Grant.
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Engage in Strategic Brand and Marketing Development to fuel growth. Embark on Business Strategy Development to future-proof your business.
We are a creative consultancy agency versed in brand positioning, creative execution and go-to-market strategy.
Certified with Enterprise Singapore, ABrandADay teams up with SMEs under the Enterprise Development Grant. Engage in Strategic Brand and Marketing Development to fuel growth. Embark on Business Strategy Development to future-proof your business.
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