Everyone's a Winner with Philips!

ABrandADay - Philips TV & Sound - Worldcup Campaign Banner

Background

A global innovator in the area of TV & Sound, Philips believes that there is “always a way to make life better”. Whether used on the go, at work, or at home, it strives to take consumers into a world where technology is more than just technology.

The Brief

Drive Brand Visibility and sales conversion through a social media digital campaign

Establish a stronger rapport within the audience, widening their mix of customers while boosting engagement on their social channels

The Challenge

Establish top-of-mind brand recall in the highly competitive electronics industry

Strengthen the product claim of the #1 European Ambilight TV Brand in Singapore, while recruiting new consumers

The Solution

'Everyone’s a Winner with Philips' Campaign Conceptualisation

In the leadup to the biggest football event, ABrandADay conceptualised a thematic digital marketing campaign that ran for 3 months, from August to October 2022. To rekindle the excitement of the popular sport, we revisited a series of Singapore nostalgic games, engaging viewers on the product USPs in a non-intrusive manner. With sports and games is the desire to win. We appealed to this winning spirit with “Everyone’s A Winner with Philips”, an O2O journey that brought out the synergy between content relevancy and promotional mechanics.

KOL Engagement and Digital Production

The series featured 3 games – Foosball, FIFA and Country Eraser Battle – played between 2 social media personalities. The agency engaged Chase and Chiou Huey of King Kong Media Production to battle it out and rally for online votes, in exchange for promo codes to enjoy big savings on the Philips TV or Audio products of their choice.

Online-to-Offline (O2O) Campaign

As part of our digital marketing strategy, the campaign was launched and amplified on Facebook and Instagram to drive online traffic to Lazada Mall and footfall to participating electronic retailers. From socials to stores, consumers were enticed to “Vote, Shop and Spin to Win”. Using the promo code received from their online votes, consumers were treated to a second win upon their purchase. Scan the QR code to participate in a spin where $68,000 worth of instant sure-win prizes were waiting to be won.

 

The duo was brought back together for campaign amplification, giving away attractive promos on the Lazada Live Show to reinforce the messaging that Everyone’s a Winner with Philips!

Scope of Work

The Results

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The Results

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