De’Longhi is a global coffee authority. Born from Italian passion and craftsmanship, its collection of fully automatic and pump espresso coffee machines brings the world of coffee to our homes. Discover the bean-to-cup journey with De’Longhi.
De’Longhi’s market research revealed, “convenience”, “taste” and “variety” as the top ranking factors in driving brand preference and conversion. While most coffee machines offer single-touch buttons, consumers often have to compromise on the variety of beverages in exchange for convenience.
ABrandADay turned the market research insights into Reasons-to-Buy (RTBs). Conveying the simplicity of FACMs, we distilled the campaign message to “There’s One for Everyone”. The intent is to educate the market that home brewing has since advanced. With De’Longhi’s trademark bean-to-cup journey, enjoy simplicity at its finest, and versatility at its peak.
To drive offline-online engagement, the agency conceived a 4-month marketing plan consisting of out-of-home advertising, partnership marketing and digital amplification.
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