A global innovator in the area of TV & Sound, Philips believes that there is “always a way to make life better”. Whether used on the go, at work, or at home, it strives to take consumers into a world where technology is more than just technology.
To boost brand recall, ABrandADay established a set of design frameworks for its Facebook posts. Philips TV & Sound now takes on a more modern and futuristic appearance to convey its positioning statement – the difference is real.
To make the brand more personable and widen its reach, the agency engaged personalities such as Qi Yuwu, RRILEY and Shub.
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