A global innovator in the area of TV & Sound, Philips believes that there is “always a way to make life better”. Whether used on the go, at work, or at home, it strives to take consumers into a world where technology is more than just technology.
To boost brand recall, ABrandADay established a set of design frameworks for its Facebook posts. Philips TV & Sound now takes on a more modern and futuristic appearance to convey its positioning statement – the difference is real.
To make the brand more personable and widen its reach, the agency engaged personalities such as Qi Yuwu, RRILEY and Shub.
Tapping on the power of social sharing, we created animated stickers with the 12 zodiac signs to share the Lunar New Year joy and drive brand recall for Philips TV & Sound.
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