The new kid on the block, Woke Ramen comes with a big personality and flavour; transcending boundaries through the language of food. Stay woke with Woke Ramen.
Conceptualise and develop a Brand Identity for the launch of a new ramen brand in Singapore
A creative concept that resonates with modern consumers to drive brand loyalty and repeat patronage
Tap into the booming Halal market in Singapore
Inspired by the launch location of Changi Airport, the name ‘Woke Ramen’ embodies a sense of inclusivity and diversity. The brand takes on a playful disposition, integrating wordplay in its naming with “Woke” and “我们” – a spin on “wok”, a unique selling proposition of the ramen brand. Paying tribute to its Chinese influence, “拉面和我们” (ramen and us) is sealed in the logo design while conveying the connection between food and people. To articulate the cultural exchange of flavours, we drew inspiration from Japanese calligraphic paintings and traditional Chinese seals.
Imagine an infusion of collagen chicken broth, the springy ramen noodles from Chinese cuisine and the “Wok Hei” from Singaporean zi char dishes – that’s how Woke Ramen was born. It’s about the awakening of one’s senses when slurping on the bowl of goodness and this essence is encapsulated in the set of Brand Narratives, which serves as visual inspirations and guidelines.
A colour palette was curated to visually express the bold flavours and authenticity of Woke Ramen, with red and black being the primary colours.
Conceived and positioned as a hangout for families with young children, its aesthetics take on a modern and minimalist look. Brush stroke is adopted as the design element and applied across retail displays and digital assets.
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A hole-in-the-wall branding and marketing solutions agency. We partner with brands that are raring to go.
We are a creative consultancy agency versed in brand positioning, creative execution and go-to-market strategy.
Certified with Enterprise Singapore, ABrandADay teams up with SMEs under the Enterprise Development Grant.
From 1 April 2023, SMEs can receive up to 50% support for EDG.
Engage in Strategic Brand and Marketing Development to fuel growth. Embark on Business Strategy Development to future-proof your business.
We are a creative consultancy agency versed in brand positioning, creative execution and go-to-market strategy.
Certified with Enterprise Singapore, ABrandADay teams up with SMEs under the Enterprise Development Grant. Engage in Strategic Brand and Marketing Development to fuel growth. Embark on Business Strategy Development to future-proof your business.
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