logo abad

Charting New Grounds with ESG Strategy

Integrating Environmental Social Governance (ESG) with branding.

A story to tell. A purpose to share.

How ABrandADay starts the conversation right.



Establish an ESG blueprint alongside key stakeholders. Develop a corporate ESG Framework and content strategy.


Understand the brand’s impact and potential through the identification of industry-specific threats and opportunities.


Embed ESG-centric values in the marketing strategy. Live up to the brand promise and communicate that through your channels.

Find out more from our ESG Advocates

ESG for Small and Medium Enterprises (SMEs)

Businesses will no longer be as usual. With green as the new currency, intangible assets have taken form.​

2030. 2050.

Key targets, milestones and blueprints are set in motion globally. For net zero emissions, food security and beyond.​ The time is now to step up from the “just-in-time” approach and pivot to a “just-in-case” mentality.​

A forward-looking ESG Strategy for the planet, people and potential.
In this climate, SMEs are poised for growth – with agility and lower opportunity cost.


Certified with Enterprise Singapore, ABrandADay builds SMEs for growth and enhances brand potential through sustainable strategy development.

Grant support of up to 70% for SMEs.

Read more about the Enterprise Development Grant (EDG) here.

ESG Conversations

When you are not operating in the same economies of scale that MNCs do, can Singapore SMEs afford to be ESG friendly? Conversations with business owners and topic experts revealed these common misconceptions.

Therein lies the challenge of balancing the environmental benefits of Electric Vehicles (EVs) with the potential negative impacts of increased electricity demand on power generation and distribution systems.

Only 32% of Singaporean digital consumers are willing to spend 5% more for a sustainable product or service. Coupled with a poor economic outlook, the GST hike could give this another nudge. Is sustainability only for the rich?

As we approach the biggest holiday season in the first year of a post-pandemic world, we look at the real cost of buying excessively, and the roots of consumerism to examine how this has shaped our purchase habits and its environmental impact.

Sustainable Development Goal (SDG) – what is it and how is ESG related to SDG? Simply put, SDG is a universal set of sustainable goals while ESG represents the methods and processes to realise these goals.

People are more willing to make a stance on their newfound values by living a more sustainable lifestyle and understanding that there is an opportunity cost between “Planet First” and “Affordability First”.


Campaign Ideation, Key Visuals and Campaign Messaging,
Brand Jingle and Video, Social Amplification

46 Kim Yam Road, #04-09

The Herencia, Singapore 239351