33% of the marketing budget is wasted on poor briefs

33% of the marketing budget is wasted on poor briefs

What makes a good brief then? Briefs serve as guidance for the creative thinking process and most importantly, ensure client-agency alignment throughout the project. Hence, it is important for marketers to know what they truly want to achieve and express that with clarity and focus.

Low social media EQ traits that brands exhibit

2.5 hours. That’s how much time Singaporeans spend on social media daily. But why are they not engaging with your brand? In the pursuit of ROIs, brands forget to be social in this digital space. The cost? Losing a group that already had some interest in your brand. Let’s define what it means to be NOT sociable.

Meeting Consumer Demand for Sustainability

75% of Singaporeans want to behave more sustainability but worry they lack avenues and options to do so. 29% of Singaporeans would buy more sustainable products if they had more information about their purchases’ impact on sustainability.

What TikTok taught us

TikTok users are more receptive to brand content. An independent study revealed the two key dimensions that TikTok stood out from its competition.