Branding Archives - A Brand A Day

The Paradox in Inclusivity Branding: Tone deaf or myopic?

With consumers demanding environmental and social responsibility, how can brands balance authenticity and commercial success?

Could ChatGPT be your new Marketing team member?

Ever wanted a real-life Jarvis from Iron Man? ChatGPT may just be the next best thing. Its ability to produce real-time, human-like is what puts it above other AI tools.

The Golden Hour for Social Media Community Management

One hour. That’s all brands have to respond to inquiries before things go south. When algorithms favour consumption over connections, how can brands find their voice and tone?

Local insights into 2023 global trends (Part 2)

What are the other trends to look out for another year into the Decade of Action for sustainable development? We put 2023 Global Trends into local perspective.

Local insights into 2023 global trends (Part 1)

Living through the pandemic has brought about changes to the way we interact, shop and live. How can brands prepare themselves for 2023 and the years to follow?

33% of the marketing budget is wasted on poor briefs

What makes a good brief then? Briefs serve as guidance for the creative thinking process and most importantly, ensure client-agency alignment throughout the project. Hence, it is important for marketers to know what they truly want to achieve and express that with clarity and focus.

Low social media EQ traits that brands exhibit

2.5 hours. That’s how much time Singaporeans spend on social media daily. But why are they not engaging with your brand? In the pursuit of ROIs, brands forget to be social in this digital space. The cost? Losing a group that already had some interest in your brand. Let’s define what it means to be NOT sociable.

Tags » Branding

The Paradox in Inclusivity Branding: Tone deaf or myopic?

Could ChatGPT be your new Marketing team member?

The Golden Hour for Social Media Community Management

Local insights into 2023 global trends (Part 2)

Local insights into 2023 global trends (Part 1)

33% of the marketing budget is wasted on poor briefs

Low social media EQ traits that brands exhibit

Focus on brand experience, not just products

Meeting Consumer Demand for Sustainability

What TikTok taught us

Turn ideas into action!

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