Branding Archives - ABrandADay

McDonald’s recipes for branding success

“Golden arches” – just two words, yet they conjure up the image of McDonald’s in an instant. But here’s the twist: McDonald’s wasn’t always the success it is today.

No one left behind: Inclusivity wins

Being a role model or the first woman to achieve success is great. But making history simply because they are the first or only women to succeed? It is high time brands rewrite the narrative.

What Gen Z Branding should actually look like

With Gen Zs demanding authenticity and transparency, how can brands appeal to this discerning group of consumers?

Brand Clapbacks that We Enjoyed

With high risks come high rewards. How does a brand stay true to its brand identity without it coming across as trying too hard or worse, backfiring?

What has Netflix’s BEEF got to do with Branding?

The Netflix series got everyone talking and this is not by chance, nor the refreshing topic of rage in itself is sufficient to pull this off. Embedded in BEEF are branding principles and strategies.

The Paradox in Inclusivity Branding: Tone deaf or myopic?

With consumers demanding environmental and social responsibility, how can brands balance authenticity and commercial success?

Could ChatGPT be your new Marketing team member?

Ever wanted a real-life Jarvis from Iron Man? ChatGPT may just be the next best thing. Its ability to produce real-time, human-like is what puts it above other AI tools.

The Golden Hour for Social Media Community Management

One hour. That’s all brands have to respond to inquiries before things go south. When algorithms favour consumption over connections, how can brands find their voice and tone?

Local insights into 2023 global trends (Part 2)

What are the other trends to look out for another year into the Decade of Action for sustainable development? We put 2023 Global Trends into local perspective.

Local insights into 2023 global trends (Part 1)

Living through the pandemic has brought about changes to the way we interact, shop and live. How can brands prepare themselves for 2023 and the years to follow?

Tags » Branding