ESG Archives - ABrandADay

Sustainable marketing takeaways from alternative protein brands

A recent study reveals a startling fact: over half of US consumers struggle to recall a single sustainable brand. Purpose-driven advertisements risk drowning in a sea of greenwashing.

The role of influencers in Sustainable Branding

As sustainability continues to shape consumer preferences, how important are influencers in sustainable branding?

Sustainable Serviceware: What Went Wrong for Singapore Airlines?

Despite consumer research highlighting the significance of sustainability, is the market truly prepared for sustainable changes? We zoom in on the dilemma of consumer acceptance and sustainable packaging.

Make ESG Happen or Let it Happen?

April marks a month of collective efforts by individuals and brands to do good for our planet. With social media flooded with brand commitments and actions, were you tuning in or out?

Overcoming ESG Challenges for SMEs in Singapore

When you are not operating in the same economies of scale that MNCs do, can Singapore SMEs afford to be ESG friendly? Conversations with business owners and topic experts revealed these common misconceptions.

The EV Conundrum

As more EVs hit the road, the demand for electricity to charge them will increase, and if that electricity is generated from fossil fuels, it could offset some of the emissions reductions achieved.

Sustainability in Branding – leading the change

Only 32% are willing to spend more for sustainability. Coupled with a poor economic outlook, the GST hike could give this another nudge. Is sustainability only for the rich?

The Environmental Impact of Consumerism

We look at the real cost of buying excessively, and the roots of consumerism to examine how this has shaped our purchase habits and its environmental impact.

SDGs for SMEs, simplified

Sustainable Development Goal (SDG) – what is it and how is Environmental Social Governance (ESG) related to SDG? Simply put, SDG is a universal set of sustainable goals while ESG represents the methods and processes to realise these goals.

Consumers are not fools

People are more willing to make a stance on their newfound values by living a more sustainable lifestyle and understanding that there is an opportunity cost between “Planet First” and “Affordability First”.

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