Tags » ESG

What do Taylor Swift, Speco, and Singapore Airlines have in common? Take a deep dive into the building blocks that make the most compelling brand stories the world can’t help but believe in. 
2024: the year of concerts. But exciting as it may sound, having a fun concert experience doesn’t have to come at the expense of our planet. Coldplay and Billie Eilish say so. 
It’s the age-old chicken and egg argument — who should bear the responsibility for addressing climate change? The consumer or the corporation? ESG is not an overnight band-aid solution to the climate crisis, and now is not the time to point fingers.
The future is digital, and AI is no doubt part of the picture. How can brands use this technology in an eco-friendly way? We explore how AI, with its transformative power, can play a role in the sustainability movement. 
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