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SDGs for SMEs, simplified

Sustainable Development Goal (SDG) – what is it and how is Environmental Social Governance (ESG) related to SDG? Simply put, SDG is a universal set of sustainable goals while ESG represents the methods and processes to realise these goals.
Sustainable Development Goal (SDG) – what is it and how is Environmental Social Governance (ESG) related to SDG? Simply put, SDG is a universal set of sustainable goals while ESG represents the methods and processes to realise these goals.

What TikTok taught us

TikTok users are more receptive to brand content. An independent study revealed the two key dimensions that TikTok stood out from its competition.

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What TikTok taught us

TikTok users are more receptive to brand content. An independent study revealed the two key dimensions that TikTok stood out from its competition.

Read More »
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Sustainable Development Goal (SDG) – what is it and how is Environmental Social Governance (ESG) related to SDG? Simply put, SDG is a universal set of sustainable goals while ESG represents the methods and processes to realise these goals.
What makes a good brief then? Briefs serve as guidance for the creative thinking process and most importantly, ensure client-agency alignment throughout the project. Hence, it is important for marketers to know what they truly want to achieve and express that with clarity and focus.
People are more willing to make a stance on their newfound values by living a more sustainable lifestyle and understanding that there is an opportunity cost between “Planet First” and “Affordability First”.
2.5 hours. That’s how much time Singaporeans spend on social media daily. But why are they not engaging with your brand? In the pursuit of ROIs, brands forget to be social in this digital space. The cost? Losing a group that already had some interest in your brand. Let’s define what it means to be NOT sociable.
75% of Singaporeans want to behave more sustainability but worry they lack avenues and options to do so. 29% of Singaporeans would buy more sustainable products if they had more information about their purchases’ impact on sustainability.

What TikTok taught us

TikTok users are more receptive to brand content. An independent study revealed the two key dimensions that TikTok stood out from its competition.

Meeting Consumer Demand for Sustainability

75% of Singaporeans want to behave more sustainability but worry they lack avenues and options to do so. 29% of Singaporeans would buy more sustainable products if they had more information about their purchases’ impact on sustainability.

Low social media EQ traits that brands exhibit

2.5 hours. That’s how much time Singaporeans spend on social media daily. But why are they not engaging with your brand? In the pursuit of ROIs, brands forget to be social in this digital space. The cost? Losing a group that already had some interest in your brand. Let’s define what it means to be NOT sociable.

Consumers are not fools

People are more willing to make a stance on their newfound values by living a more sustainable lifestyle and understanding that there is an opportunity cost between “Planet First” and “Affordability First”.

33% of the marketing budget is wasted on poor briefs

33% of the marketing budget is wasted on poor briefs

What makes a good brief then? Briefs serve as guidance for the creative thinking process and most importantly, ensure client-agency alignment throughout the project. Hence, it is important for marketers to know what they truly want to achieve and express that with clarity and focus.

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