Singapore · Australia

Linkedin-in

ABrandADay

On the main stage: branding festivals

Explore how festival and event branding creates authentic identities that connect with audiences and communities.
Read More »

On the main stage: branding festivals

Explore how festival and event branding creates authentic identities that connect with audiences and communities.
Read More »

On the main stage: branding festivals

Explore how festival and event branding creates authentic identities that connect with audiences and communities.
Read More »
Filter by topics:
Filter by topics:
Filter by tags
Filter by topics:

Places that make us: how we brand cities

Discover how city branding is evolving beyond tourism slogans into strategic frameworks that unify identity, build trust, and reflect lived experience. From Calgary’s modular design to Singapore’s experiential storytelling, here are six city brands reshaping perception through purpose, clarity, and emotional resonance.
Read More »

Green is the new red

  • January 17, 2025
  • ESG
  • 5 mins read
Tradition, reimagined. With Pepsi’s reusable cups, DBS’s digital red packets, and Yeo’s upcycled Fortune Cats, thoughtful choices take centre stage — proof that sustainability and heritage can go hand in hand.
Read More »

Christmas campaigns that go beyond Santas and snow

Christmas doesn’t have to mean cliché. As brands strive to stand out during the competitive holiday season, many are moving beyond traditional tropes like Santas and snowflakes to craft campaigns that truly resonate. From Netflix’s cosy collaboration with Casper to Etsy’s heartwarming story of Waldo, these campaigns are creating festive moments that captivate audiences, spark joy, and leave lasting impressions. Read on to discover how these brands are bringing magic to the season in a way that feels genuine and memorable.
Read More »

What TikTok taught us

June 22, 2022 8:04 am

TikTok users are more receptive to brand content. An independent study revealed the two key dimensions that TikTok stood out from its competition.

Meeting Consumer Demand for Sustainability

June 23, 2022 7:52 am

75% of Singaporeans want to behave more sustainability but worry they lack avenues and options to do so. 29% of Singaporeans would buy more sustainable products if they had more information about their purchases’ impact on sustainability.

Low social media EQ traits that brands exhibit

September 12, 2022 6:21 am

2.5 hours. That’s how much time Singaporeans spend on social media daily. But why are they not engaging with your brand? In the pursuit of ROIs, brands forget to be social in this digital space. The cost? Losing a group that already had some interest in your brand. Let’s define what it means to be NOT sociable.

Consumers are not fools

October 7, 2022 2:50 am

People are more willing to make a stance on their newfound values by living a more sustainable lifestyle and understanding that there is an opportunity cost between “Planet First” and “Affordability First”.