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Airbnb, Grab or even social media platforms – these companies are wildly successful despite owning minimal to zero of the marketed products and services. Yet, consumers are drawn in. Consumption is no longer about possession. It is about access and experiences.
Credit: business2community.com/
Case in point: Airbnb – “Experiencing the world in a more authentic, connected way”
This is where Airbnb thrives. As a purpose-centric business, its value is in local experiences that are unreplicable. Its concept of “belong anywhere” took off, especially with the millennials. Recognising the shift in tourism consumption behaviour, Airbnb has since enhanced its brand experience with new features such as Airbnb Experiences. Travellers can partake in activities and even tours hosted by locals.
Credit: business2community.com/
This is where Airbnb thrives. As a purpose-centric business, its value is in local experiences that are unreplicable. Its concept of “belong anywhere” took off, especially with the millennials. Recognising the shift in tourism consumption behaviour, Airbnb has since enhanced its brand experience with new features such as Airbnb Experiences. Travellers can partake in activities and even tours hosted by locals.
Case in point: De’Longhi – Offline-to-online customer journey
Augmented reality (AR) shopping is on the rise, with virtual try-on taking the lead in enhancing the customer experience. Targeting first-time home / coffee machine owners for its Dedica line, De’Longhi launched an AR filter on Facebook and Instagram. Users could visualise how the compact machine fits readily into their homes, as well as navigate the colour options to express their unique styles. Read more.
The global coffee authority has also built its world of coffee – De’Longhi Virtual Coffee Lounge, introducing coffee enthusiasts to the home brewing lifestyle. Starting with a discovery of their taste profile and an exploration of the brand’s signature bean-to-cup journey.
Credit: De’Longhi
A customer’s relationship with a brand is dynamic. It is shaped by every interaction and touchpoint. Establish a conversation first. Create a connection by being relatable. Convince by sharing with no agenda. Conversion and continuity will come later.
Augmented reality (AR) shopping is on the rise, with virtual try-on taking the lead in enhancing the customer experience. Targeting first-time home / coffee machine owners for its Dedica line, De’Longhi launched an AR filter on Facebook and Instagram. Users could visualise how the compact machine fits readily into their homes, as well as navigate the colour options to express their unique styles. Read more here.
The global coffee authority has also built its world of coffee – De’Longhi Virtual Coffee Lounge, introducing coffee enthusiasts to the home brewing lifestyle. Starting with a discovery of their taste profile and an exploration of the brand’s signature bean-to-cup journey.
Credit: De’Longhi
A customer’s relationship with a brand is dynamic. It is shaped by every interaction and touchpoint. Establish a conversation first. Create a connection by being relatable. Convince by sharing with no agenda. Conversion and continuity will come later.
A hole-in-the-wall branding and marketing solutions agency.
We partner with brands that are raring to go.
A hole-in-the-wall branding and marketing solutions agency. We partner with brands that are raring to go.
We are a creative consultancy agency versed in brand positioning, creative execution and go-to-market strategy.
Certified with Enterprise Singapore, ABrandADay teams up with SMEs under the Enterprise Development Grant.
From 1 April 2023, SMEs can receive up to 50% support for EDG.
Engage in Strategic Brand and Marketing Development to fuel growth. Embark on Business Strategy Development to future-proof your business.
We are a creative consultancy agency versed in brand positioning, creative execution and go-to-market strategy.
Certified with Enterprise Singapore, ABrandADay teams up with SMEs under the Enterprise Development Grant. Engage in Strategic Brand and Marketing Development to fuel growth. Embark on Business Strategy Development to future-proof your business.
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