ABrandADay’s Projects Coffeehock
Coffeehock is a local heritage coffee and tea manufacturer established since 1997. The brand works to impart the knowledge and essence of traditional, locally produced beverages across generations, and for generations to come.
THE BRIEF
– Increase Coffeehock’s Facebook and Instagram presence, boosting audience engagement.
– Curation of content and framework that resonate with Coffeehock’s heritage branding and target audience.
THE CHALLENGES
– Establish a stronger brand identity on Facebook and Instagram.
– Increase its brand relevance and appeal to online demographics.
Content Verticals and Brand Identity Framework
To guide content curation for a cohesive digital presence, we established four content verticals – Branding, Product, Promotion and People. The verticals are also expressed visually through the respective elements in the artwork design.
Customised Content
Following a comprehensive re-evaluation of Coffeehock’s product range, as well as its target audience, ABrandADay reduced the cross-posting frequency. The agency identified relevant product categories based on user demographics, catering to the different interests of Facebook and Instagram users.
SCOPE OF WORK
– Creative Direction
– Content Strategy
– Copywriting
– Social Media Artwork
– Social Media Management
– Digital Ad Buy and Reporting
The Results
87.5% Growth in Page Likes