ABrandADay’s Projects Coffeehock
Coffeehock is a local heritage coffee and tea manufacturer established since 1997. The brand works to impart the knowledge and essence of traditional, locally produced beverages across generations, and for generations to come.
– Increase Coffeehock’s Facebook and Instagram presence, boosting audience engagement.
– Curation of content and framework that resonate with Coffeehock’s heritage branding and target audience.
– Establish a stronger brand identity on Facebook and Instagram.
– Increase its brand relevance and appeal to online demographics.
Following a comprehensive re-evaluation of Coffeehock’s product range, as well as its target audience, ABrandADay reduced the cross-posting frequency. The agency identified relevant product categories based on user demographics, catering to the different interests of Facebook and Instagram users.
SCOPE OF WORK
– Creative Direction
– Content Strategy
– Social Media Artwork
– Social Media Management
– Digital Ad Buy and Reporting
87.5% Growth in Page Likes