ABrandADay’s Projects Coffeehock

Coffeehock is a local heritage coffee and tea manufacturer established since 1997. The brand works to impart the knowledge and essence of traditional, locally produced beverages across generations, and for generations to come.


– Increase Coffeehock’s Facebook and Instagram presence, boosting audience engagement.

– Curation of content and framework that resonate with Coffeehock’s heritage branding and target audience.


– Establish a stronger brand identity on Facebook and Instagram.

– Increase its brand relevance and appeal to online demographics.

Content Verticals and Brand Identity Framework

To guide content curation for a cohesive digital presence, we established four content verticals – Branding, Product, Promotion and People. The verticals are also expressed visually through the respective elements in the artwork design.

Customised Content

Following a comprehensive re-evaluation of Coffeehock’s product range, as well as its target audience, ABrandADay reduced the cross-posting frequency. The agency identified relevant product categories based on user demographics, catering to the different interests of Facebook and Instagram users.


– Creative Direction

– Content Strategy

– Copywriting

– Social Media Artwork

– Social Media Management

– Digital Ad Buy and Reporting

The Results

87.5% Growth in Page Likes