ABrandADay’s Projects Coffeehock

Coffeehock is a local heritage coffee and tea manufacturer established since 1997. The brand works to impart the knowledge and essence of traditional, locally produced beverages across generations, and for generations to come.



Content Verticals and Brand Identity Framework

To guide content curation for a cohesive digital presence, we established four content verticals – Branding, Product, Promotion and People. The verticals are also expressed visually through the respective elements in the artwork design.

Customised Content

Following a comprehensive re-evaluation of Coffeehock’s product range, as well as its target audience, ABrandADay reduced the cross-posting frequency. The agency identified relevant product categories based on user demographics, catering to the different interests of Facebook and Instagram users.

Customised Content

The Results

87.5% Growth in Page Likes