Coffeehock
Background
Coffeehock is a local heritage coffee and tea manufacturer established since 1997. The brand works to impart the knowledge and essence of traditional, locally produced beverages across generations, and for generations to come.
The Brief
- Increase Coffeehock’s Facebook and Instagram presence, boosting audience engagement.
- Curation of content and framework that resonate with Coffeehock’s heritage branding and target audience.
The Challenge
- Establish a stronger brand identity on Facebook and Instagram.
- Increase its brand relevance and appeal to online demographics.
The Solution
Content Verticals and Brand Identity Framework
Following a comprehensive re-evaluation of Coffeehock’s product range, as well as its target audience, ABrandADay reduced the cross-posting frequency. The agency identified relevant product categories based on user demographics, catering to the different interests of Facebook and Instagram users.
Customised Content
Following a comprehensive re-evaluation of Coffeehock’s product range, as well as its target audience, ABrandADay reduced the cross-posting frequency. The agency identified relevant product categories based on user demographics, catering to the different interests of Facebook and Instagram users.
Scope Of Work
- Creative Direction
- Content Strategy
- Copywriting
- Social Media Artwork
- Social Media Management
- Digital Ad Buy and Reporting