ABrandADay’s Projects


Coffeehock is a local heritage coffee and tea manufacturer established since 1997. The brand works to impart the knowledge and essence of traditional, locally produced beverages across generations, and for generations to come.


Increase Coffeehock’s Facebook and Instagram presence, boosting audience engagement

Curation of content and framework that resonate with Coffeehock’s heritage branding and target audience


Establish a stronger brand identity on Facebook and Instagram

Increase its brand relevance and appeal to online demographics

Content Verticals and Brand Identity Framework

To guide content curation for a cohesive digital presence, we established four content verticals – Branding, Product, Promotion and People. The verticals are also expressed visually through the respective elements in the artwork design.

Customised Content

Following a comprehensive re-evaluation of Coffeehock’s product range, as well as its target audience, ABrandADay reduced the cross-posting frequency. The agency identified relevant product categories based on user demographics, catering to the different interests of Facebook and Instagram users.


– Creative Direction

– Content Strategy

– Copywriting

– Social Media Artwork

– Social Media Management

– Digital Ad Buy and Reporting

The Results

87.5% Growth in Page Likes