ABrandADay’s Projects
Philips TV & Sound
BACKGROUND
A global innovator in the area of TV & Sound, Philips believes that there is “always a way to make life better”. Whether used on the go, at work, or at home, it strives to take consumers into a world where technology is more than just technology.
THE BRIEF
Drive awareness for Philips TV & Sound’s Facebook Page
Drive online conversations and conversions
THE CHALLENGES
While Philips is a well-recognised European brand, its TV & Sound branding has a lower visibility and brand recall within the Singapore market
Social Posts Framework
To boost brand recall, ABrandADay established a set of design frameworks for its Facebook posts. Philips TV & Sound now takes on a more modern and futuristic appearance to convey its positioning statement – the difference is real.
Building Emotional Connection
Human experience is a key to Philips’ customer journey. We integrated Philips’ products into real-life scenarios, allowing users to visualise how their homes and/or lifestyles could get even better.
KOL Engagement and Management
Following a comprehensive re-evaluation of Coffeehock’s product range, as well as its target audience, ABrandADay reduced the cross-posting frequency. The agency identified relevant product categories based on user demographics, catering to the different interests of Facebook and Instagram users.
SCOPE OF WORK
– Social Media Management
– Creative Direction
– Social Media Artwork
– Content Strategy
– Copywriting
– Influencer Marketing / KOL Engagement